A SURVEY ON RETAIL MARKETING BOOM IN INDIA DUE TO INTERNET GROWTH

Author’s Name : K M Rosy Yamini | Dr R Indra Gandhi

Volume 01 Issue 03  ISSN No:  2349-7289  Page no: 18-21

Abstract – In the recent year common Indian who has been a sincere buyer at local markets is now found to be sitting at home, while shopping with his latest Smartphone, thanks to the technological boom in Indian Telecommunication. Telecommunication was a biggest challenge in India about 50 years ago. There was hardly a post office in villages. Telegraph was the only way of emergency communication in this huge land where pigeons were used as messengers. Technical advancements in the field of telecommunications have given birth to many new devices and gadgets. The Indian Government making the right move at the right time, invested huge in Telecommunications. As a result, every single home has multiple mobile connections, with at least one being a Smartphone user with Internet connectivity.  The huge Indian Market is now shopping in Smart phones. Let us discuss this phenomenal change in this paper.

Keywords –Retail marketing, Online shopping, Smart Phones