A STUDY ON ONLINE PURCHASING BEHAVIOR OF YOUNG WOMEN IN DINDIGUL DISTRICT

Author’s Name : M Vidya

Volume 02 Issue 01  ISSN No:  2349-7289  Page no: 8-11

Abstract – Internet is a vital source where all the services and products are easily viewed and analyzed creating the need of the hour. People had changed their lifestyle and pattern of purchase sitting at home. Gone are those days rushing for product purchase at shops. Indians who are believed to purchase the items only on sight now have changed their purchasing behavior to online purchase. This study attempts to find out the purchasing behavior of young women through online. The basis of this study is to analyze the level of acceptance of online shopping among young women in Dindigul district. For this purpose a sample size of 30 was collected on a convenience basis. The purpose of the study is to find out the relationship between the demographic factors and satisfaction level. The study found that the respondents are satisfied with online shopping. Frequent problem faced in Online shopping by the respondents is not getting connection to the site.

Keywords –Purchasing Behaviour; Demographic factors; Satisfaction