IJMH – Volume 3 Issue 3 Paper 3

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MARKETING MIX OF UNILEVER AND P&G

Author’s Name : Sravya Ghanta | Antra

Volume 03 Issue 03  Year 2016  ISSN No:  2349-7289  Page no: 8-12

12

Abstract:

The fast moving consumer goods industry is constantly moving forward. Thebrand, product are changing drastically. FMCG industry is able to beat recession hence it means FMCG products will always be needed by the consumers. The rural population has a huge potential to FMCG products. . Unilever and P&G are one of the leading FMCG companies. These both companies have a unique approach towards the market and consumers say, pricing policy and the promotion techniques.in today’s competitive world these both FMCG companies are giving each other a though competition it is necessary to understand the marketing mix; product, price, place and promotion of unilever and P&G. the purpose of this paper is to explore the marketing mix strategies of unilever and P&G. this is a conceptual paper and secondary source of data is used. The paper reveals the similarities and differences of different marketing techniques and strategies of unilever and P&G.

Keywords:

Marketing mix, 4p’s, Product, Price, Place, Promotion, Unilever, P&G, Marketing mix of unilever, Marketing mix of P&G

References:

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