PAPER 1 :

A STUDY ON UNDERSTANDING CUSTOMER’S PREFERENCE TOWARDS THE CELEBRITY ENDORSED PRODUCTS WITH RESPECT TO GARMENT/APPAREL INDUSTRY

Author’s Name : Akshay Surana

Volume 05 Issue 01  Year 2018  ISSN No:  2349-7289  Page no: 1-3

PAPER 2 :

FACTORS INFLUENCING CONSUMER BUYING BEHAVIOURAL AND POSITIONING OF IRON AND STEEL PRODUCTS IN THE RETAIL MARKET

Author’s Name : Baibhav Khater | Roy Mathew

Volume 05 Issue 01  Year 2018  ISSN No:  2349-7289  Page no: 4-8